Japan Grants Market Access To California Plums

Eliminating the phytosanitary barriers keeping California plums out of the Japanese market required multiple rounds of technical negotiations that were somewhat hampered by the COVID-19 pandemic.

The California Fresh Fruit Association (CFFA) would like to extend its appreciation to the USDA Animal Plant Health Inspection Service and Agricultural Research Service’s negotiators and experts, as well as the Fresno County and Tulare County Agricultural Commissioner offices for their invaluable contributions to this process.

There will be strict packing and fumigation protocols in place but given the success of the existing California nectarine program for Japan, California stone fruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

“Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognize California fruit’s superior quality. As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success,” said Ian LeMay, CFFA President.

The California Fresh Fruit Association (CFFA) is a voluntary, nonprofit agricultural trade association that represents California’s fresh fruit industry. CFFA promotes California nectarines, peaches, and plums (stone fruit) around the world by reducing trade barriers and expanding markets. The California stone fruit industry, based predominantly in the San Joaquin Valley, is dependent on opening new markets and maintaining access to approximately 50 countries around the world.

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